Shilav Group
Shilav Group is an Israeli company which operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants, and toddlers.
History
[edit]Shilav was founded by husband and wife Isaac and Shosi Oren. The name "Shilav" is a Hebrew acronym for "Direct marketing to the maternity home". The company was established in 1974 as a "one-stop-shopping" store for baby needs.
Shilav launched its Tiny Love line of developmental toys in 1993.[1] [2] [3] [4][5] Tiny Love has competed successfully with giants of the toy industry such as Fisher Price.[3]
References
[edit]- ^ Shilav apparel website Archived 2008-06-21 at the Wayback Machine, accessed April 25, 2010.
- ^ Shilav Group website, "The Tiny Love Success Story Limit", accessed April 25, 2010.
- ^ a b "Not just baby's play". ISRAEL21c. May 16, 2004. Retrieved 26 April 2010.
- ^ Neiman, Rachel (July 24, 1996). "Article: Sitting Smartly". Jerusalem Post. Archived from the original on November 4, 2012. Retrieved 26 April 2010.
But buying a car seat which meets the standard is not enough, says Yitzhak Oren, head of the Shilav group. When making a purchase, parents should try the ...
- ^ Cherney, Elena (December 15, 2002). "When Crawling Is Creeping ; Parents Embrace 'Tummy Time' Activities As A Way To Stimulate Infants' Developmental Skills". South Florida Sun - Sentinel. Fort Lauderdale, Florida. p. 6.E. Retrieved 26 April 2010.
Tiny Love, a division of Tel Aviv-based Shilav Group, last year launched two new tummy toys and retooled its popular Gymini 3-D Activity Gym to add features ...
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External links
[edit]- (in Hebrew) http://www.shilav.co.il/ (Shilav Group's official website)
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